Why Drawing Badly is Actually the Secret to Business Breakthroughs

What if your messy stick figures could transform stalled meetings into breakthrough moments? Lisa Rothstein, New Yorker cartoonist and former advertising creative, has discovered that imperfect doodles beat perfect presentations every single time—and the science backs her up.

In interviews, Rothstein will reveal how simple sketches get buy-in faster than any PowerPoint deck, why drawing badly creates psychological safety that “perfect” can’t match, and how to use visual thinking in the age of AI to stand out as authentically human. Drawing from her book Drawing Out Your Genius, she’ll share quick techniques anyone can use to simplify complex ideas, kickstart innovation, and finally get teams speaking the same language.

SAMPLE QUESTIONS: 

  • You say “the worse it looks, the better it works”—how does that make sense? 
  • What kinds of problems can this technique help you solve?
  • How can non-artists use drawing to get breakthrough results this week?

CONTACT: Lisa Rothstein at (310) 388-8093; Lrothstein@rtirguests.com