More than two-thirds of American adults, and increasingly children and teenagers, consume caffeine every day, yet few consider it an addiction. Health researcher and author Norbert Heuser says caffeine isn’t just in coffee. It’s in soda, energy drinks, green, black, and white teas, and even an increasing number of snacks. And, it’s quietly shaping our brains, moods, sleep, and long-term health.
Drawing on more than 45 years of research and insights from his book Coffee Addiction & Caffeinism, Norbert challenges the belief that caffeine is harmless. He explores how everyday use may contribute to anxiety, chronic fatigue, sleep disorders, fertility issues, reduced gray brain matter, cognitive decline, and even harm to the unborn, while also explaining why most people never question its impact.
On your show, Norbert reveals what science is starting to show, why caffeine dependence has become socially acceptable, how to recognize addiction, and practical ways to reduce its hidden effects—without sacrificing energy or performance. He also shares great-tasting, caffeine-free alternatives to coffee.
SAMPLE QUESTIONS
- Is caffeine more addictive than we think?
- What happens when you try to quit?
- How do you define addiction?
CONTACT: Norbert Heuser at (727) 261-2313; nheuser@rtirguests.com
