Everybody loves Super Bowl commercials, but the truth is that brands and companies do their best to entertain us with commercials throughout the year, commercials that can pack some powerful lessons. Let marketing professional Steve McChesney unpack those lessons as he shares why the best commercials don’t try to sell us anything. He’ll reveal some of his favorite examples of “brilliant” ads (ask him about Barbie and Nike) and discuss yours, giving you a glimpse into the minds that came up with such winners as Mayhem for Allstate and Flo for Progressive. A former stunt man and actor, Steve McChesney has been on CBS, ABC, NBC and other large media outlets. His new book is “Rearranging Change: How You Market to an Ever-Changing World” and his podcast with the same name is available on all major channels. He is available as a last-minute guest. Contact Steve McChesney at (321) 414-2147; smcchesney@rtirguests.com
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