2/9/2023 RTIR Newsletter: Super Bowl Ads, Love Potions, Divorce Truths

01. The Super Bowl Ad We’ll Be Talking about On Monday
02. Why ‘He Gets Us’ Ads Make Jews Nervous
03. Super Bowl Zen: Game-Day Tips for Stressed-Out Fans
04. ‘Irish Times’ Columnist – A Personal History of Modern Ireland
05. Fun Valentine’s Day Show: Doggie Daters, Baby Talkers, Holiday Saboteurs
06. Need a Love Potion? This Guest Can Help
07. Valentine’s Day for the Broken-Hearted
08. For Black History Month: Little-Known Hero of Underground Railroad
09. Attorney Shares 5 Brutal Truths about Divorce No One Tells You
10. Were You Programmed to Fail?
11. More People Are Going It Alone: The Best Cruises for Singles
12. 4 Words That Will Make Anyone Pay Attention to You
13. Two Choices Savvy People Always Make
14. The Most Important 30 Minutes of the Day
15. Hollywood Icons Raise Awareness of Homeless Youth

1.==> The Super Bowl Ad We’ll Be Talking about On Monday

The Super Bowl comes at a time of major social and political turmoil. But you won’t get much sense of that from the ads and teasers that have been previewed so far. Kara Alaimo says the ads feel like an alternate universe to the country where the big game is being played. “What has our country so divided right now are questions about diversity and inclusion,” she says. That’s why she thinks the ad we’ll be talking about on Monday morning will be about M&Ms. The company recently claimed to be putting its “spokescandies” on “pause” after they got caught up in the culture wars. First, the green M&M started wearing sneakers instead of heeled boots last year, then the company released packages of M&Ms in colors associated with women, causing outrage on social media and right-wing news networks, with a FOX graphic referring to the candy as “woke.” Alaimo says, “The brand would be smart to stay woke. Americans are only becoming more diverse and accepting of different gender and sexual identities. Advertisers that don’t register these changes may avoid backlash, but they won’t have the cultural impact that keeps us talking about them.” Kara Alaimo, an associate professor of communication at Fairleigh Dickinson University, writes about issues affecting women and social media. Her upcoming book is “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Reclaim It.” Contact her at k.alaimo@fdu.edu; @karaalaimo

2. ==> Why ‘He Gets Us’ Ads Make Jews Nervous

Get ready for a Super Bowl Jesus Blitz. Two pro-Jesus ads will air during the big game on Sunday as part of the “He Gets Us” campaign, a billion-dollar, three-year PR push in the name of Christianity. According to a spokesman, the $20 million Super Bowl buy is an effort “to unify the American people around the confounding love and forgiveness of Jesus.” Rabbi Joshua Hammerman says unity is admirable and needed, but what about pluralism? “Those behind this campaign are not looking for a real unity, one based on tolerance and mutual respect. A unity that excludes the religiously unaffiliated who make up more than a third of the country is not unity. A ‘unity’ that threatens an already jittery minority at a very precarious time is not unity.” Rabbi Hammerman adds, “Face it, we’re just not that into him. Deal with it and accept us as we are. We’re fine with being a minority. We know how to stand up to bullies who want to make us feel that we are strangers in our own land. We can stand up to the powerful and the wealthy. Just like he did.” Rabbi Joshua Hammerman is the spiritual leader of Temple Beth El in Stamford, Connecticut, and the author of “Mensch-Marks: Life Lessons of a Human Rabbi” and “Embracing Auschwitz: Forging a Vibrant, Life-Affirming Judaism That Takes the Holocaust Seriously.” Contact him at (203) 322-6901, ext. 307; rabbi@tbe.org

3. ==> Super Bowl Zen: Game-Day Tips for Stressed-Out Fans

The Philadelphia Eagles and Kansas City Chiefs aren’t the only ones stressed out about this year’s Super Bowl. Many fans are also experiencing “fanxiety.” Anxiety specialist Dr. Shaun Nanavati says the stress of the big game can be debilitating for some. Invite the neuropsychologist to share his top four tips for stressed-out football fans during the game, when they may find themselves in the throes of an acute “fanxiety” attack. Learn the signs and symptoms and hear about a new tool to help anxiety sufferers when they need it most. The AQ app tracks and measures anxiety and mental health in real-time – and provides targeted, advice and treatments to manage anxiety and improve mental health and performance. Shaun Nanavati is co-founder and chief science officer at Mindwell Labs. Contact Todd Brabender at (785) 842-8909; toddb@spreadthenewpr.com

4.==> ‘Irish Times’ Columnist – A Personal History of Modern Ireland

“Irish Times” columnist and Princeton University professor Fintan O’Toole was born in the year the Irish revolution began. It was 1958, and the Irish government opened the country to foreign investment and popular culture, beginning a decades-long transformation of the nation’s identity. Invite him to share his take on modern Ireland’s history. The author of “We Don’t Know Ourselves: A Personal History of Modern Ireland” will touch on everything from the horrific story of the Troubles in Northern Ireland, which led most Irish to reject violent nationalism, to the once-unthinkable collapse of the Catholic Church, brought down through a combination of scandal and committed activism by the Irish people. In O’Toole’s telling, America became a lodestar, from John F. Kennedy’s 1963 visit, when the soon-to-be martyred American president was welcomed as a native son, to the emergence of the Irish technology sector in the late 1990s driven by American corporations, which set Ireland on the path toward disaster during the 2008 financial crisis. Fintan O’Toole is a columnist for the “Irish Times” and a professor of Irish letters at Princeton University. Contact Johanna Ramos-Boyer at (703) 646-5137 (o); (703) 400-1099 (cell) or Sasha Beatty at (703) 646-5188

5. ==> Fun Valentine’s Day Show: Doggie Daters, Baby Talkers, Holiday Saboteurs

For a fun Valentine’s Day show dedicated to all single people looking for love and guaranteed to provide laughs and encouragement for anyone in the dating pool, book an interview with long-time love coach and expert Stephanie Bailey. She’ll share a tongue-in-cheek guide to 99 types of men and how to date them. Learn about: the Doggie Dater who makes you question if he is dating you — or his dog; the Baby Talker who thinks baby talk is sexy; the Holiday Saboteur who breaks up with you on your birthday, anniversary or some other celebratory date that will forever be ruined; and the Sports Fanatic who is addicted to football, basketball, hockey, soccer, and more. Bailey encourages daters to ditch timelines and expectations and reminds them that she found her true love at 47 years old. Her new book, “99 Types of Guys: A Humorous Collection of Dating Tips and Misadventures” (a #1 best-seller on Amazon) is based on almost 30 years of dating experience. ”I’ve dated enough men to piece together my simple philosophy — and no, it isn’t revolutionary. I’ve learned the more you date, the better you understand yourself and your relationship essentials; therefore, the more equipped you are to find your ultimate match.” Stephanie Bailey, CEO of Miss-Adventures, LLC, offers in-person and virtual love coaching sessions. Contact her at (720) 276-2226; missadventuresseries@yahoo.com

6. ==> Need a Love Potion? This Guest Can Help

Many years ago, Lillian Zeltser accidentally stumbled on an old love potion recipe, which sparked her interest in aphrodisiacs and natural stimulants. Together with her husband, a medical doctor, she researched, experimented with, and hunted for them around the world for over 30 years. In the process, Lillian personally experienced hundreds of effective legendary aphrodisiacs. On your show, she’ll explain the link between food, love and sexuality, how aphrodisiacs can help you feel more attractive and increase mental clarity and focus, and ways to incorporate them into your daily life. She’ll also share all-natural recipes and tips to maintain and enjoy your sexual energy. Lillian Zeltser is the founder of Aphrodope and the author of “Aphrodisiac Adventures.” Contact her at lvez@bigpond.com or +61 419335631

7. ==> Valentine’s Day for the Broken-Hearted

Valentine’s Day can be a difficult time if you’ve recently lost a loved one or have a broken heart. When you’re already struggling and having a hard time functioning, the holiday can exacerbate feelings of loneliness and grief. Invite Doni Wilson, a naturopathic doctor and stress expert, to share simple, easy ways to nurture yourself and heal when just getting out of bed can be a challenge. Over the past 22 years, Dr. Doni has helped thousands of women, men and children recover from health issues caused by stress, and then master the stress (not just manage it) using her self-C.A.R.E. method. Doni Wilson, N.D., CPM, CNS, is a health visionary and researcher. She is also a certified professional midwife and a certified nutrition specialist, and has degrees in both nutrition and science. The author of “Manage Your Stress: Reset Your Life” has appeared on numerous radio and TV programs. Contact Carolynn Smith-Jones at (813) 758-8460 (C); (917) 708-1983 (O) or csmith@sevenmarketingpr.com

8. ==> For Black History Month: Little-Known Hero of Underground Railroad

Love human stories of inspiration? Invite author Jim B. North on your show and hear the little-known story of a town on the banks of the Ohio River that was key to 2,000 freedom-seeking slaves. Listeners will hear how John Rankin used his home atop a 500-foot bluff overlooking the river to spot slave catchers with torches on horseback combing the village below. When it was safe to cross, he’d signal slaves in Kentucky by placing a lit lantern in his window. He’d then feed and care for the fleeing slaves for two or three hours before sending them out the back of the property with his sons escorting them farther north on the Underground Railroad. Harriet Beecher Stowe once visited the home, which has now been restored and made into a museum, and even referred to it in her book, “Uncle Tom’s Cabin,” based on the account conveyed to her by Rankin. Jim B. North’s upcoming book, “Unsung Heroes Wear No Capes: 12 Essential Virtues for an Extraordinary Life,” explores the concept of what it really means to help others. Contact him at (918) 809-0565; jim@jimbnorth.com

9. ==> Attorney Shares 5 Brutal Truths about Divorce No One Tells You

While the fundamentals of divorce are known to most people because when you go through a divorce everyone “thinks” they are a lawyer, the ugly truth about divorce can only be passed on by someone like Nancy Perpall. She’s a divorce attorney with over 30 years of experience, who shares the five brutal truths about divorce that no one tells you. The root meaning of divorce is the Latin word “diverte,” which means to divert. Nancy believes that divorce is a diversion. Ask her: how can people evaluate whether to stay or go in a marriage? Nancy is an experienced media guest, a former critical care nurse, and the author of the novel about relationships, “Around Which All Things Bend,” and the upcoming book, “The Malnourished Marriage: 5 Essential Emotional Nutrients for a Healthy Relationship.” Contact Nancy Perpall at (610) 360-9822; nap@nancyperpall.com

10. ==> Were You Programmed to Fail?

Many parents, teachers and society in general set kids up for failure due to their family backgrounds, ethnicity and/or socio-economic circumstances. Sadly, this programming often lasts into adulthood. But Carl Barnes claims that embracing failure as a path to success is the key to overcoming this programming. “Failure is a great learning tool,” he says. “The key to succeeding against all odds is unbridled resilience and turning pain into purpose.” Carl was repeatedly rejected in the realms of academia, career and romance. But he eventually overcame the odds and went on to a 35-year career in the military, ultimately becoming a Navy chaplain; and earned five degrees, including a doctorate of ministry in leadership. Carl is the author of “Resilient Sailing: 10 Lessons to Persevere in Life’s Stormy Seas,” and conducts life coaching workshops and online courses. Contact him at (407) 809-8047; cbarnes@rtirguests.com

11. ==> More People Are Going It Alone: The Best Cruises for Singles

The cruise industry has traditionally focused on couples and families with kids. But because there are more single people than ever, the industry is now offering options for those who are sailing solo. Travel marketing expert Cindy Bertram says, “There are now more options available to do this. It’s a great way to meet other people with whom you can go on shore excursions, and to hang out in common areas where you can meet other singles.” Cindy has lots of tips to offer solo cruisers. She is a communications, media and branding specialist who has spent many years in the travel and cruise industry. Cindy is the author of “How Six Women Executives Steer the Cruise Industry Today” and “Message from the Dog…Learning from Great Humans.” Contact her at (219) 775-6488; cbertram@rtirguests.com

12. ==> 4 Words That Will Make Anyone Pay Attention to You

In today’s hectic, highly distracted world in which most people have short attention spans, effective communication is a bigger challenge than ever. “People subconsciously decide with lightning speed if they should pay attention to you,” says public speaking coach Nina Surya. “When you speak, others aren’t just responding to what you’re saying. They’re responding to things you don’t even know you’re doing.” This impacts everyone when it comes to achieving success, with everything from presentations at work to speaking on the phone and communicating in everyday life. Nina is the president and CEO of UniqueSpeak Consulting and has served as the speech and communication coach to top-level executives, politicians and public figures. Contact her at (310) 359-0787; nsurya@rtirguests.com

13. ==> Two Choices Savvy People Always Make

What do smart, successful people do as they live their best lives? They recognize the power of their choices and they understand why there are just two to consider in every circumstance. “It really can be that simple,” says Rico Racosky, internationally recognized choice expert and sought-after speaker. Whatever your interest: be it making better choices about your health, relationships, finances, parenting, sports performance, or general problem-solving, he can offer compelling examples of how to use his two-choice method in your daily life. The result, he’ll say, is simplified decision-making and the lessening of the anxiety and fear that come with making poor choices. Ask him: What are the biggest mistakes people make when they need to make a choice? Can you provide an example of how you applied your choice theory in the past week? Racosky has hosted his own show and developed the new Choice Revolution series. His latest book is “Just 2 Choices.” Contact Rico Racosky at (720) 572-1321; RRacosky@rtirguests.com

14. ==> The Most Important 30 Minutes of the Day

Did you know that you can change your life, get rid of stress, and feel more in control of your destiny in only 30 minutes a day? Interview Theo Prodromitis, the author of “The Balance Between the Hustle and the Flow: Knowing When to Make Things Happen and When to Let Them Happen,” to discover why the first and last 15 minutes of your day are the most important and how to maximize them. Theo is an award-winning entrepreneur, marketing strategist, and best-selling author of “The Success Formula” with Jack Canfield. Ask her: What does neuroscience tell us about our brain activity at the beginning and end of each day? What are the four things we should do every morning? Contact Theo Prodromitis at (813) 701-5414; tprodromitis@rtirguests.com

15. ==> Hollywood Icons Raise Awareness of Homeless Youth

It’s estimated that there are more than 3.5 million homeless youth on the streets today and the situation appears to only be getting worse. Invite Jeffrey Sitcov, founder and president of Doors of Change, to discuss the roots of the problem, how it has changed in recent years, and how his organization works to help raise awareness and funds. Enlisting the help of music legends including Elton John, Billy Joel, The Rolling Stones, Bruce Springsteen and Carlos Santana and such comedians as Billy Crystal and Steve Martin and iconic TV moms including Marion Ross, Dee Wallace and Michael Learned, Sitcov has raised more than $5.9 million for the cause. Doors of Change has placed over 2,600 homeless youth in safe housing since 2001. Interviews are available with Sitcov, homeless survivors who have benefited from the program, and some of the Hollywood icons who have helped the effort. Contact Harlan Boll at harlan@bhbpr.com

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