February 7, 2017
01. Were Bud Ads Too Political?
02. CNN Religion Expert – Trump is All Wrong on Muslims
03. Trump Calls for Major Escalation in Syria
04. ObamaCare vs. TrumpCare
05. Sexologist: Valentine’s Day Performance Anxiety
06. Poopsie, Schmoopie: What Do You Call Your Lover?
07. Attract the Love of Your Life for V-Day
08. Get Out of Town!
09. Is Bad Parenting to Blame for Protests?
10. Presidents’ Day – Obama’s Legacy and Yours
11. Black History Month: Will the World Ever Be Color Blind?
12. Transgender Scouts: Victory or Mistake?
13. Top IRS Red Flags for 2017
14. Rescue Those Resolutions!
15. Guys Love this Show: The Weapon Hunter
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1. ==> Were Bud Ads Too Political?
Anheuser-Busch’s Super Bowl ad as gotten a lot of buzz
this year. The spot commemorates the immigrant journey
of its founder. Using evocative imagery, it depicts the
perseverance and triumph of the mid-1800’s German
immigrant who was bullied by xenophobes exhorting him
to “go back home.” But is it timely or opportunistic?
Idealistic or controversial? Multicultural advocacy and
marketing expert Rudy Ruiz calls the ad bold and
authentic, especially in today’s political climate.
“The winner in this ad campaign is clear from the get-
go: beer, and yes, immigrants. It’s a classic strategy
to coopt an audience’s values and align them with your
own profit motives.” And what should marketers do in
this era of Trump, nationalism and anti-immigrant
fervor? Ruiz says, “They can definitely take a cue from
Anheuser-Busch in highlighting the All-American nature
of the immigrant experience. But they should go deeper
and further. They must take a clear stand rather than
paint in strokes so broad they can claim to be
apolitical.” Rudy Ruiz is an author and the CEO of
Interlex Communications, a multicultural advocacy
marketing agency. Contact Nelda Carrizales at (210)
416-0418; nelda@interlexusa.com.
2. ==> CNN Religion Expert – Trump is All Wrong on
Muslims
It’s been nearly a week since a self-described fan of
Donald Trump walked into a mosque in Quebec City and
opened fire, killing six worshipers. CNN’s religion
expert Reza Aslan notes that the White House has been
virtually silent on the massacre, and seems to be using
it to advance a deeply suspicious view of Islam.
According to law enforcement officials, radicalized
Muslims aren’t our biggest security risk, anti-
government violent extremists are. So why target
Muslims? Aslan says, “Trump is playing to an
influential part of his constituency. He didn’t become
the white nationalist candidate because his positions
reflected their ideology. He became their candidate
because, he amplified their message. As one member of
the Ku Klux Klan told the magazine Mother Jones, ‘the
success of the Trump campaign just proves that our
views resonate with millions.’” Reza Aslan is a writer,
commentator, professor, producer, and scholar of
religions. He’s a producer on the HBO series The
Leftovers, and the host and executive producer of CNN’s
upcoming documentary series, Believer. His books
include “Zealot: The Life and Times of Jesus of
Nazareth.” Contact Catherine Olim at
catherine.olim@pmkbnc.com or Joy Fehily at
Joy.Fehily@pmkbnc.com
3. ==> Trump Calls for Major Escalation in Syria
President Donald Trump has reportedly thrown out the
existing plans drawn up under his predecessor Barack
Obama on how to oust Isis from their de facto capital
in Syria. The report was too “incremental and risk-
averse,” the new administration allegedly found.
Journalist and author Reese Erlich says, “The new
administration has asked the Defense Department to
consider sending artillery and attack helicopters to
fight in Syria. Supposedly aimed at fighting ISIS, in
fact, such moves would seriously escalate the number of
U.S. combat troops and increase the likelihood of
conflict with Russia and Iran. While Trump proclaims a
friendship with Vladimir Putin, escalating the number
of U.S. troops in Syria will put him in direct conflict
with Russia and Iran. Erlich is a Peabody award-winning
foreign correspondent and the author of “Inside Syria:
The Backstory of Their Civil War and What the World Can
Expect.” Contact him at ReeseErlich2@hotmail.com
4. ==> ObamaCare vs. TrumpCare
President Barack Obama tried to unify the country’s
health care under one roof, yet by many accounts, he
failed to properly organize and successfully
orchestrate the Affordable Health Care plan. Invite
senior health advisor Janet Rich Pittman to discuss
what we can expect under President Trump. With a
billionaire business owner/entrepreneur now tackling
our nation’s health problems, what changes are in the
wind? How will Trump’s proposed changes affect not only
the health of Medicare beneficiaries and health for
seniors but health for all Americans?” Pittman will
talk about the benefits seniors gained through the ACA
(Obama Care), and discuss some of the Trump
Administration’s proposed plans and what the changes
would mean for seniors. A past political marketer and
activist, Janet is now known as The Brain Nerd,
specifically a Dementia Prevention Specialist. She’s
author of the soon-to-be released “It’s There: 5 Simple
Ways to Find Your Memory and Prevent It from Leaving.”
Contact her (251) 648.0325; Janet @TheBrainNerd.com.
5. ==> Sexologist: Valentine’s Day Performance Anxiety
Valentine’s Day brings up thoughts of romance… and
performance anxiety! How do I please her? What would be
most romantic? What will make her happy? Performance
anxiety happens in bed too, and for women just as much
as men. Give your audience a helping hand and invite
clinical sexologist and relationship coach Dr., Claudia
Six to help your listeners—male and female—not only
navigate this tricky holiday, but come out as a true
romantic hero. She’ll explain what to do if you can’t
read your partner’s mind, and how to guarantee you’ll
make your partner happy. Listeners can also call in
with questions and share stories. Dr. Claudia Six has
an M.A. in counseling psychology and a PhD in clinical
sexology. Her book is “Erotic Integrity: How to be
True to Yourself Sexually.” Contact her at (415)
453-6218; claudia@drsix.net
6. ==> Poopsie, Schmoopie: What Do You Call Your Lover?
Prepare for a fascinating and funny show on what people
from other cultures call their lovers. With Susanna
Janssen as your guest, you’ll discover a whole new
world of pet names beyond sweetheart, baby or love,
words that just might get your partner in a romantic
mood should you whisper them in his or her ear—or give
them a good laugh. Janssen, a retired college professor
and language expert, will also share the quirkiest
names she has discovered such as the Tibetan nyingdu-la
(most honored poison of my heart), Italian polpetto
(meatball) and French ma puce (my flea). In addition,
she can discuss unusual romantic customs from other
cultures. For example, the now-outlawed incendiary
custom French women used to indulge in and how Korean
women seduce their men with flowers and candy. Janssen
is a newspaper columnist and the author of
“Wordstruck!: The Fun and Fascination of Language”.
Reach her at (707) 272-1351 or sjanssen106@gmail.com
7. ==> Attract the Love of Your Life for V-Day
Many people facing the prospect of another Valentine’s
Day alone could use the advice of Sue Pighini, author
of “Expect the Extraordinary,” who has led a remarkable
romantic life and life in general. Sue, who found her
soul mate when she was over 60 and widowed, can talk
about using deep intuition to guide you to the right
person, and even how to get angelic help from the
internet and friends. Sue will share the signs angels
send when you ask them to help you find a partner.
She’s living proof that love is out there no matter how
old you are as long as you refuse to give up. Sue can
also share her own story of a life transformed after
she was struck by lightning, held up by gunpoint and
survived cancer. She’ll convince listeners that their
best lives are yet to come, no matter how old they are
or what challenges they currently face. Reach this
experienced talk show guest at (941) 685-7159;
sue@SuePighini.com
8. ==> Get Out of Town!
Overstressed by everything that’s going on in America?
Overworked? Submerged in the winter blues? It’s time
for a vacation! The summer is still 5-months away, but
there’s no need to wait that long. Now is the time to
take a vacation or at least plan for one. And not just
any vacation: because time is our most valuable asset,
we need to use it wisely. Marco Aguilar explains how to
overcome the most frequent and challenging excuses for
not taking a vacation, including financial, airport
hassles and “it’s my job, stupid,” excuses; and shares
awesome ideas on where to go and what to do with your
precious time off. Marco Aguilar, aka The Chief
Vacation Officer®, uses his 25-year experience in the
travel industry to inspire others to claim their right
to time off and live the life-transforming potential of
travel and experiential vacations. His upcoming book is
“The Power of Vacation.” Contact him at (310) 739-4044;
marco@thepowerofvacation.com
9. ==> Is Bad Parenting to Blame for Protests?
Since November 8th, millions of Americans have
participated in protests and marches in nearly every
major city in opposition to Donald Trump’s election —
or to counter-protest in defense of it. Parenting
expert Emily Slingluff isn’t surprised. Invite her to
discuss the real reason so many people feel confused,
insecure and unhappy and how that leads to lashing out
and blaming others. Slingluff says parents have more
influence than anyone in raising a kinder, happier
generation. She’ll discuss clear and easy ways to help
kids be happy with life. She says, “The formative years
of life are called formative for a reason. And the
main influence in those first years is the parent.”
Emily Slingluff is the author of several parenting
books including “Peace” and “Parenting without
Punishment.” Contact her at (757) 428-6167;
emilyslingluff@aol.com
10. ==> Presidents’ Day – Obama’s Legacy and Yours
Now that President Obama has left the White House,
numerous articles have been written speculating on what
his legacy will be. While it is too soon to know how
history will judge Obama’s eight years in office or
what he will do in the coming years, millions of
Americans are watching his transition to ordinary
citizen with great interest. As President’s Day
approaches, Obama’s story is sparking discussions about
what it means to make a difference and leave a legacy.
So says Robb Lucy, known as The Legacy Coach, the
author of the new book, “How Will You Be Remembered? A
Guide to Creating and Enjoying Your Legacies Now.” Lucy
learned throughout his career that “the happiest, most
fulfilled people are those who use their ‘signature
strengths’ to create legacies that connect them to
others, positively affect lives now… and will
continue to do that when they’re gone.” He’ll discuss
what it means to live your legacy and why you don’t
have to be famous to leave a legacy. An experienced
storyteller, Robb Lucy is a retired journalist, writer,
and producer. Contact him at (604) 874-7700;
rlucy@createmylegacy.com
11. ==> Black History Month: Will the World Ever Be
Color Blind?
The issue of skin color has plagued society for
centuries. Nowadays, it is undeniable that the same
issue persists. Invite Lupita Samuels to break the
barriers between skin colors and explain how to move
forward from this negative mind-set. Samuels will put
into perspective the misconceptions about skin color.
Using metaphors and comparison, Samuels will explain
how skin color does not dictate a person’s worth.
She’ll include several reflective exercises to help
guide listeners toward a peaceful resolution of their
issues and struggles on the matter. Lupita Samuels was
born in Costa Rica. She worked as an educator in the
New York City public school system for over twenty
years. She’s the author of the Color Blind book series
which includes her latest release, “Think Folks Are
“Too Dark?” Think Again!” Contact her at (718)
654-7010; lusamuels@hotmail.com
12. ==> Transgender Scouts: Victory or Mistake?
The Boy Scouts of America will now welcome transgender
Cub Scouts and Boy Scouts into its troops and camps.
Seth Rainess, a transgender male and author of the only
book written for transgender teens, can discuss the
historic decision, which he applauds but many
conservatives detest. Rainess can provide background on
the case that led to the decision, discuss the role New
Jersey’s Law Against Discrimination played in the
ruling, provide startling facts about what life is like
for transgender teens, and even offer advice to parents
whose children may be transgender. Rainess’ book is
“Real Talk for Teens: Jump Start Guide to Gender
Transition and Beyond.” Reach him at (732) 620-4300
(cell) or sjrainess@yahoo.com
13. ==> Top IRS Red Flags for 2017
It’s already February, and time to start thinking about
taxes. This year the IRS is back in full force,
looking for scams and tax cheats. Of course, that’s not
you, (or your listeners), but what will the IRS be
looking for this year? Join tax pro Abby Eisenkraft in
a fun discussion about the latest targets for the IRS.
The author of “101 Ways to Stay Off the IRS Radar,”
Abby will help your audience steer clear of IRS
problems. She can also enlighten your audience on IRS
scams so new you’ve never heard of them and how to stay
safe. Frequently quoted by the press, Abby is one of
the leading experts on IRS problems and how to avoid
them. Contact her at (347) 598-0111;
abby@RealLifeTaxAdvice.com
14. ==> Rescue Those Resolutions!
You vowed that 2017 was going to be different. The New
Year held such promise! You’d tweak your diet, hit the
gym, and finally make time for yourself, family and
friends. But then you realize it’s February and nothing
has changed. Do you give up or tell yourself you’ve
just been too busy and you’ll get to it later? “Neither
is a helpful choice if you are serious about wanting
those new results,” says Joan Posivy, Instead, Joan
will inspire your listeners to recharge, refocus and be
excited about their goal achievement in 2017. She’ll
share 3 simple but powerful tips to go from just
dreaming to really doing. “Anyone can live the life of
their dreams,” says Joan “they just need to be shown
how.” Joan Posivy is a speaker and the author of “The
Way Success Works: How to Decide, Believe, and Begin to
Live Your Best Life.” She owned her first house at the
age of 19 and became a bank manager by 22. Today she
shares her secrets of success with today’s young
adults. Contact Joan at (250) 551-5626;
joan@globalyouthproject.org
15. ==> Guys Love this Show: The Weapon Hunter
The Smithsonian Channel has a new show, The Weapon
Hunter. The series looks at some of the most iconic and
remarkable weapons throughout America’s wars and
features interviews with the veterans who used them to
defend our country. Invite Paul Shull, a military
history expert and host of the show, to share some of
the stories behind the fascinating weapons he’s
encountered, discuss weapons being used today, and
offer thoughts on what the military weapons of tomorrow
may look like. Contact John Angelo at
john@premieretv.com.