Hot Summer Trend: Pop-Up Beer Gardens

Each summer, hundreds of craft beer festivals, beer
tastings and beer gardens pop up all around the
country. This summer, the drinking public can expect
to see even more events featuring local beer tastings,
beer pairings with food, and beer with entertainment
options, according to event planning expert Lynn
Fuhler. She’ll discuss the growing popularity of Brew
Fests and Pop-Up Beer Gardens, what makes a first-rate
festival, and why, with the explosive growth of micro-
breweries, these events are so important to small craft
brewers. Lynn Fuhler has successfully organized events
and festivals throughout her career. She is the former
tourism director of Clearwater Beach, Fla., and former
chairman of the largest free jazz festival in the
Southeast. Her book “Secrets to Successful Events: How
to Organize, Promote and Manage Exceptional Events and
Festivals” is being used as a college textbook. Contact
her at (336) 499-6372; contact-lynn@lynn.fuhler.com

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