01/25/18 RTIR Newlsetter: New Tax Laws, Year of the Franchise, Late Bloomer Love

January 25, 2018

01. Have We Become Numb to School Shootings?
02. Celebs & CEOs: Shut Up About Politics
03. Lawmakers Drop the Ball on Opioids
04. Tom Petty: Another Avoidable Opioid Death
05. Make This Valentine’s Day Your Best Ever—in Bed
06. Great Valentine’s Day Show: Be a Love Magnet
07. When Love Comes Later: Late Bloomers
08. Can You Flu-Proof Your House?
09. The Gig Economy and the New Tax Law
10. Is 2018 the Year of the Franchise?
11. This Makes Losing Weight as Easy as Gaining
12. Christians’ Domestic Violence Problem
13. Father/Son College Roommates?
14. Age Like Jane Fonda
15. The Real Laura Ingalls Wilder

1. ==> Have We Become Numb to School Shootings?

Monday’s tragic school shooting in Kentucky became the
11th this year. And it’s only January. Researchers and
gun control advocates say that since 2013, they have
logged school shootings at a rate of about one a week.
“We have absolutely become numb to these kinds of
shootings, and I think that will continue,” says
Katherine Schweit, a former senior F.B.I. official and
the co-author of a study of 160 active shooting
incidents in the United States. “Any time there’s a
school shooting, it’s more gut-wrenching, and I think
we have a tendency to react in a more visceral way,”
Schweit says. “But I really don’t think as a whole, in
society, we’re taking shootings more seriously than we
were before — and that’s wrong.” As an FBI special
agent, Schweit was responsible for the FBI’s active-
shooter training — the most extensive effort of its
kind, initiated following the Sandy Hook Elementary
tragedy in Newtown, Conn., in 2012. Contact her at
(703) 864-5349; katherine.schweit@gmail.com

2. ==> Celebs & CEOs: Shut Up About Politics

Tired of hearing actors take a stand on politics? Or
the head of a company spout their own political
beliefs? Should celebrities and CEO’s use their public
platform to air their political views? Some believe
it’s using their power for good, but PR pro Ryan
McCormick says, “Unless your targeted audience or
customer base is endeared to your particular set of
political values, there’s no reason ever to publicly
tout your political perspectives. In the short term,
you may experience a feel-good ego trip as people
praise you for expressing values similar to theirs.
But, in the long term, you stand to permanently lose
business and fans.” McCormick will discuss more
appropriate ways to make an impact towards political
causes without Twittering up a storm, and how using
your position to affect change can be as simple as how
you conduct yourself. Ryan McCormick is a reputation
management specialist and co-founder of Goldman
McCormick Public Relations. Contact him at (516)
901-1103; Ryan@goldmanmccormick.com

3. ==> Lawmakers Drop the Ball on Opioids

The US is in the midst of an opioid crisis that’s hit
every neighborhood in every state. According to one
report, drug overdoses claimed the lives of 52,404
Americans last year, with more than 60% of those deaths
related to opioid drugs. And at 50 to 100 times more
powerful than morphine, fentanyl and other synthetic
opioids are now the driving force behind the deaths. In
response, many states and the Feds are drafting
legislation to severely stiffen fentanyl-related
penalties. But Mike Collins of Drug Policy Alliance
says the approach is backward. “Lawmakers are
responding to fentanyl by prioritizing prison over
public health and embracing discredited drug war
policies proven to make the crisis worse.” Collins
says, “Ultimately, the most effective way to turn the
tide on the fentanyl crisis is to increase the use of
interventions that reduce harm and promote health.”
Drug Policy Alliance advocates to end the war on drugs.
Contact Tony Newman at (646) 335-5384 or Tommy McDonald
at (510) 679-2311; media@drugpolicy.org

4. ==> Tom Petty: Another Avoidable Opioid Death

Sadly, we now learn that singer/songwriter Tom Petty’s
death last year was caused by mixing pain medications,
making him yet another victim of the opioid crisis. The
entertainer suffered from several health issues
including a fractured hip, and family members say he
treated the pain with prescription drugs. “It doesn’t
have to be this way,” says chronic pain expert Cindy
Perlin. “There are so many safe and effective ways to
treat pain that patients and doctors don’t know about
and patients need access to them.” Cindy Perlin is a
licensed clinical social worker, certified biofeedback
practitioner, chronic pain survivor, the author of “The
Truth About Chronic Pain Treatments: The Best and Worst
Strategies for Becoming Pain Free” and the creator of
the online Alternative Pain Treatment Directory. She
has been in private practice for over 25 years and has
been a guest on numerous TV and radio shows. Contact
her at (518) 439-6431; cindyperlin@gmail.com.

5. ==> Make This Valentine’s Day Your Best Ever—in Bed

What’s the secret to great sex in a committed
relationship? The answer might surprise you. According
to New York City sex therapist Stephen Snyder M.D.,
it’s a special kind of selfishness. Deep down inside,
most of us want desperately to be enjoyed by someone
who knows how. Most sex advice these days boils down to
giving your partner pleasure. But according to Dr.
Snyder, it’s much more important to make sure your
partner enjoys you. He points out, no hero in a romance
novel ever rips off the heroine’s bodice, then says,
“Now tell me how you like to be touched.” Great
lovemaking, says Dr. Snyder, is about much more than
just pleasure. It’s about sex making you feel special —
so special that you don’t care whether or not you get
an orgasm! Dr. Stephen Snyder has been featured on
NBC’s Today show and in Newsweek and many other
publications. He contributes to the Huffington Post and
Psychology Today and is the author of “Love Worth
Making: How to Have Ridiculously Great Sex in a Long-
Lasting Relationship.” Contact him at (917) 270-0384;

6. ==> Great Valentine’s Day Show: Be a Love Magnet

Now that Valentine’s Day is approaching, it is nearly
impossible to ignore the steady drumbeat of couples’
photos, pictures of flowers and chocolates, and heart-
shaped knickknacks lining store shelves. All this talk
about love is great, unless you’re single, and don’t
want to be. Pro bodybuilder, model, and relationship
expert Jennie Lynn will share the simple principles she
used herself to finally find her soul mate. You’ll
learn critical mistakes that keep you single,
subconscious blocks to finding love and how to
recognize love and keep it safe, once you’re in a
relationship. Jennie Lynn is a magazine writer and
professional model, and a worldwide triple pro champion
in natural figure, physique, and bodybuilding. She’s
also the author of “Magnetic Love: Stop Chasing What
You Want…Start Attracting It.” Contact her at (508)
965-3053; JennieLynn@JennieLynn.com

7. ==> When Love Comes Later: Late Bloomers

Jerry Seinfeld was 45. Gloria Steinman was 66. Both are
examples of people who married for the first time later
in life and there are plenty of examples of celebrities
who found love the second or third time around as they
aged: David Letterman, George Clooney, and James
Brolin, for instance. This Valentine’s Day, why not do
an unusual show on late bloomers who found love and
ways being older and more mature can make it easier to
find your soul mate and your own soul? Barbara Plasker,
an expert on late bloomers who says being a late
bloomer in love is a good thing, will be your guide.
Plasker is the author of “Simple Ways to Transform Your
Life: Lessons Learned by a Late Bloomer” and the
ultimate late bloomer who earned her master’s degree in
industrial design when she was 40 and her doctorate in
adult education at 56. Contact her at (845) 368-4413;

8. ==> Can You Flu-Proof Your House?

The flu is ravaging the country and many folks are
wondering what they can do to stay healthy when
everyone around them is getting sick. Dr. Kathleen Fry
will discuss whether you can (and should) still get a
flu shot, other ways to lessen the chance you’ll get
sick, and what to do if you have the flu. Fry says,
“Fortunately, there are over the counter homeopathic
remedies you can take at the first sign of symptoms to
help lessen the severity and shorten the duration of
the illness.” Frequently quoted in Self, Redbook,
Ladies Home Journal and other magazines, Dr. Kathleen
Fry is a past president of the American Holistic
Medical Association and a Founding Diplomate of the
American Board of Integrative Holistic Medicine. She
practices as a homeopath in Boulder, Colorado, across
the US and globally. “What’s the Remedy for That? The
Definitive Homeopathy Guide to Mastering Everyday Self-
Care Without Drugs” is her second book. Contact her at
(480) 695-1383; drkathi@drkathifry.com

9. ==> The Gig Economy and the New Tax Law

According to a study by LinkedIn, 43 percent of the U.S
workforce will do some form of freelancing by 2020.
This includes Uber drivers, multi-level marketing
distributors, and online sellers as well as various
service providers. Even though the new tax law has many
provisions favorable to small businesses, many in the
gig economy could lose their deductions. Certified
public accountant Lisa London says the IRS may consider
a business a “hobby” and therefore, the related
deductions would be disallowed. She’ll explain steps
you must take to be considered a for-profit business
including accurate record-keeping and business and
marketing plans. London has been a CPA for three
decades and specializes in assisting small businesses,
nonprofits and churches. She has been quoted in U.S.
News and World Report and featured on national and
local media. She’s the author of “The Accountant Beside
You” series of resources and “BANISH Your Bookkeeping
Nightmares-The Go-To Guide for the Self-Employed to
Save Money, Reduce Frustration, and Satisfy the IRS.”
Contact her at (919) 770-3746;

10. ==> Is 2018 the Year of the Franchise?

The rate of franchise business growth was exceptional
last year and 2018 looks even better according to Tom
Scarda, a small business expert and author of
“Franchise Savvy.” Scarda will explain why franchises
are taking off, and who these entrepreneurs are. You’ll
learn how private equity companies are investing in and
buying franchise companies, ways franchiser operating
systems are becoming more sophisticated, and ways
technology is allowing cutting-edge franchise systems
to let owners ease into franchising and lessening the
start-up risks involved. Tom Scarda is the author of
“Franchise Savvy: 6 Strategies Pros Use to Pick Top
Performing Franchises.” Contact him at (516) 322-1435;

11. ==> This Makes Losing Weight as Easy as Gaining

Crippled by excruciating weight-related pain for many
years, Rez Khan set out to find a solution. Today, the
devastating agony he suffered is a distant memory and
his health has been transformed. Invite Kahn to share
the simple plan that resolved his debilitating health
issues. Your listeners will learn why losing weight can
(and must) be made as easy as gaining it, the real
reason we overeat (it’s not because we have no
willpower), and how to stop doing it. Khan, a software
engineer, dropped over 50 lbs. in weight and has kept
it off for over five years. “The Zeus Process:
Mastering the Mindset of Weight Loss” is his new book.
Contact him at (972) 658-8981; rkhan3366@gmail.com

12. ==> Christians’ Domestic Violence Problem

Christians don’t beat their wives or verbally abuse
them, right? Unfortunately, domestic violence is a
problem in many Christian homes. In fact, as Darla
Colinet will tell you, it has reached epidemic
proportions; she is making it her mission to help
churches address the problem so that both victim and
abusers can be healed. Darla can reveal the four core
aspects that fuel abusive Christian marriages and share
her own horrifying story of living with an abusive
husband for 13 years. She’ll also discuss how to offer
help and support to someone you suspect is being
abused. Darla completed domestic violence training and
served as domestic abuse response team member for
Crossroads Safehouse, in Fort Collins, Colo. A member
of the core team of the Women’s Ministry at Timberline
Church in Colorado for six years, she has helped and
inspired hundreds of women through Bible studies,
workshops, retreats, and her blog. Contact her at (970)
631-2529; darla@godstransforminggrace.com

13. ==> Father/Son College Roommates?

Many of your listeners wish they got along better with
their teens. The idea of having fewer arguments, better
communication and fewer worries can be more than
wishful thinking when you interview Dr. Kevin Fell and
his son Austin. Kevin is a father-turned-psychologist
who in his first semester of graduate school fielded a
call from Austin asking for help. For the next five
years, they lived as college roommates while Kevin got
his Ph.D. in psychology and Austin transformed from a
high school dropout, felon, and suicidal teen into a
college grad, loving dad, and thriving professional
with a clean record. Today, Kevin and Austin consult
with parents to help them reconnect, repair their
relationships, and solve problems with even the most
difficult teens. Contact Austin at (913) 208-7075 or

14. ==> Age Like Jane Fonda

If we are lucky, we have the opportunity to grow older.
But growing older with gusto is not a matter of luck.
Look at 80-year-old Jane Fonda or 72-year-old Helen
Mirren. Even if they were blessed with good genes it’s
clear they’re doing something right. Wellness expert
Sharkie Zartman will share aging advice from leading
experts on brain health, nutrition, retraining body
muscle, and keeping joints in good repair and our
relationships on solid footing. She’ll discuss the top
ten perks of aging, whether there are different
relationship rules for the second half of life, and the
psychosocial secrets of empowered aging. Sharkie
Zartman is the editor of “Empowered Aging: Expert
Advice on Staying Healthy, Vital and Active”, a guide
for people 40 and up who want to keep their bodies and
spirits humming as long as possible. Zartman holds
degrees in kinesiology and instructional technology and
is a professor of health and fitness. She was also a
member of the U.S. Women’s National Volleyball Team.
Contact her at (310) 379-1869 or (310) 415-0190;

15. ==> The Real Laura Ingalls Wilder

Laura Ingalls Wilder’s books have sold over sixty
million copies in forty-five languages and were
reincarnated in the 1970s and 1980s as one of the
longest-running, most popular shows in television
history, Little House on the Prairie. Born February 7,
1867, her life was set against nearly a century of
dramatic change. But what do we know of the real Laura
Ingalls Wilder? Caroline Fraser’s new biography
“Prairie Fires” tells Wilder’s story as never before.
Listeners will learn how it wasn’t until the age of
sixty, after losing nearly everything in the
Depression, Wilder began writing children’s books,
partially on the urging of her daughter, who had found
success in the literary trade herself. Fraser will
share other surprising facts, both stranger and darker
than her books, and discuss how Wilder’s life provides
a unique perspective on American history and our
national mythology of self-reliance. Contact Johanna
Ramos-Boyer at (703) 646-5137 or Megan Bonomo at (703)

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